5 Steps to a Successful Real Estate Marketing Strategy

Step 1: Get SEO web design.

Your website is the home of your real estate business. This is where every property marketing strategy guides potential customers. Here, people learn how to help consumers buy and sell. They look for immovable properties and properties.

They get advice and learn to trust you, even if they haven’t met you yet. They hear reviews from users that you have selected from other sites. Let potential customers meet you. Get rid of these superstitions.

Real estate developer David Zarrett shared (in this smart chart) how customer feedback can be confusing when we are not clear who we are as professionals.

Step 2: Increase your presence on social media.

You probably have a Facebook page. But as you no doubt, it takes some work to build your following with real leads. That’s why in recent times, social media management is playing a key role in real estate marketing strategy.

Step 3: Choose the best platform.

You should be familiar with the platform you choose. Do you love Facebook and can’t live without it? Then Facebook is probably the best option for you. Since you use this platform yourself, do you better understand how your potential customers use it? What kind of content do they like to engage with?

Also, consider who you are targeting. Almost everyone has a Facebook profile. But they can spend more time subscribing to these YouTube channels, Instagram, or even Snapchat.

Again, it’s a good idea to take a look at your key competitors. Where are they? What are they doing? Your goal is not to imitate them. It’s about gathering ideas. Then do better.

Select 1-3 platforms. But don’t stretch yourself too thin. If you’re trying to manage too many profiles, it’s hard to get followers.

Step 3: Use social media advertising to target potential users

Accelerate your website and social media profile. Your posting is scheduled. You create and share a certain number of pieces a week. Now it’s time to Accelerate.

This step involves running and running your own social media advertising campaign. But before you get bogged down in so many new social ads, you need to get caught up in it. This is a comprehensive view of why this is not a good idea.


Step 4. Use search engine advertising to reach your goal at the right time

Another way to get real estate customers fast is through search engine advertising. People who search for things in search engines have very high intentions. They are often ready to do something now.

If anyone is looking for “open doors” this weekend, they have what they are looking for.

When people search for “my house is worth it,” “the best realtors in Atlanta,” etc., they will want to attend. Search engine advertising is a fast and efficient way to reach the top of these searches because SEO takes time. Search engine advertising is commonly known as PPC (pay per click). It shows you how to pay for ads.

Like Facebook ads, when someone clicks on your ad, you pay a small fee for the ad platform. When someone enters “how to buy a home” in a search query, Google immediately launches the auction. Then they show the advertisements for these winners.


And just like Facebook, the more relevant your ad looks to the search, the less you’ll have to pay to win the auction. In fact, if you have 1 score, you can pay 400 times more. If you have 10, you can pay 50% less.

Google ads call it Quality Score.

A great website design helps you tell the story of who you are and what you do to get people to connect with you.

Simply running your website will become or break the marketing strategy of the rest of your residential property. Posting ads on social media without first looking at a better website or making the following things is a waste of money.

It’s not just about knowing your property marketing strategies. It’s about creating a real estate marketing strategy that will help you succeed. Will produce high-quality leads. It’s about selling homes faster for more money.

Step 5: Cultivate leads by email.

In Step 5, we will get casual fans from your website or social media. We will convert them into paying customers so that you earn this commission. This is the result you are looking for. And it took him only 5 steps to get here.

The first important factor in discussing this initiative is where these contacts are coming from. You can buy a list of leads from the company. More or less, sending cold emails to you will cause them to need your services. That’s not really the way to go.

The best way to compile an email list is to ask permission. Real Estate Email Marketing has a 44: 1 return on investment as part of your overall real estate marketing strategy. This means that, on average, for every dollar you put into email marketing, you’ll get closer to it. From 44

We’ve already talked about creating this permission list in step 2, so let’s see how to get this ROI via e-mail.

Enable emails and automation

Dynamic emails are a type of email automation. These are pre-written emails that are sent when a potential user does something special. If you have access to more advanced automation tools, these dynamic emails can get particular information from the lead.

These are some of the most relevant emails you can send to anyone. Therefore, their open rates are very high. Be sure to use these types of emails to attract and re-engage so that you are one step closer to becoming a paid customer.

  • Welcome Emails – Please welcome them when they first register. Guide them also into the good behaviors and avoid displaying some profane ones. Provide them with “insider” information or offer discounts on any sub-services that you can immediately start promoting this relationship.
  • Request Information by Email – Does a home that meets your standards go on the market? Send them an email with photos. Send similar emails to multiple people. But with automation, you can automatically enter everyone’s name so that everyone can be identified personally.
  • Video reminder – if they started watching the video. But you didn’t work. Send an automated email asking if they have any questions or if you want to send me more videos.
  • Commitment again – Someone asked about a house but didn’t answer their calls. You can set up automation to see if they are still interested or want to explore other options.

There are many useful and custom ways of email automation and dynamic emails. And the truth is that people like these emails. In fact, 77% of people say they prefer email communication with professionals.

Email newsletter

Email newsletters are a great way to keep your potential customers informed about the market. Shares per month:

  • Local events (opening of shopping malls, new restaurants, festivals, marathons, concerts, etc.)
  • Tips for buying and selling
  • New listings in buyer areas or recently sold to potential sellers
  • Links to your latest blog posts
  • Links to your YouTube videos
  • Questionnaires/surveys or other interactive material

These newsletters can be short. But use email splitting to split your list between 1 or more advanced features. This allows you always to send the most relevant information to the right person.


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